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Rosenthal Land Advocates © Copyright 2013

Critical Innovation in Motion 
Why We Do  What We Do

We Believe That...

In a more and more transparent society where everyone has access to the same information, VALUE can ONLY be realized through creative innovation, new skills, cooperation, and a "can do" attitude. Utilizing RLA's new process, we have actually figured out a way to "grow the pie."

A new breed of real estate professionals - Real Estate Land Advocates, with primary backgrounds in Civil Engineering, Construction, Real Estate Development, Community Relations and Banking is emerging to replace the traditional way of transacting business.


"RLA is years ahead of the competition—instead of fearing ever increasing transparency, RLA embraces it and uses it as a powerful tool to better understand the marketplace and deliver Top Notch results. Who Wins? Everyone—Seller, Buyer & Community! Simply BRILLIANT!” Mayor, City of Wildomar, CA

"It is refreshing as it is innovative how RLA developed a sustainable commercial real estate model that can ONLY get better as marketplace transparency marches on unabated. RLA’s emphasis on transparency  will continue to challenge the status quo and push the boundaries of commercial real estate to a far better place.” Vice President, Relationship Manager for City National Bank

“[David’s] diligence has proven to be very helpful to make my decision for buying the property…his knowledge… to close the transaction [was] invaluable.” - Buyer of 320+ Acres in San Diego County

"I was continually impressed by David's foresight and initiative in protecting the Bank's position and his deep understanding of real estate. His background as a banker was particularly useful as he seemed to understand the Bank's point of view." SVP & Team Leader, Special Assets at City National Bank

"RLA's highest and best use and marketing model is truly at the vanguard of commercial real estate." Attorney performing due diligence for a buyer of one of our bank owned OREO assets.

“The sale proceeds realized by the bank exceeded internal expectations. Mr. Rosenthal's professionalism and hard work produced exceptional results and I would, without hesitation, engage his services again in the future." Former OREO Manager of Pacific Bank

David is recognized by LoopNet “as a top Orange County Deal Maker.” LoopNet (World’s largest online commercial real estate marketplace)

Letters of Recommendation

February 21, 2013

Re: David Rosenthal, Rosenthal Land Advocates

To Whom It May Concern:

I am pleased to provide this letter of recommendation for David Rosenthal of Rosenthal Land Advocates.

As the former mainland OREO manager for Central Pacific Bank, a Hawaii based regional Bank, I had the pleasure of working with Mr. Rosenthal as the seller’s agent in the successful closing of a bank owned property in Wildomar, California.  Terms of the purchase contract were fully satisfied. Furthermore, the sales proceeds realized by the bank exceeded internal expectations.

From a seller’s perspective, selecting the right broker in a disposition effort is critical to a sale.  Mr. Rosenthal’s knowledge of the market and thorough investigation of the asset enabled the bank to have the upper hand in negotiating the sale, in spite of the challenging market conditions. From the signing of the listing agreement to closing the transaction, Mr. Rosenthal was in constant communication with the bank; his ability to “look outside the box” in marketing the property generated multiple offers.

Mr. Rosenthal’s professionalism and hard work produced exceptional results and I would, without hesitation, engage his services again in the future.


Kenneth West


I wanted to take a moment, now that our negotiations are finalized, to commend both you and your company on your modus operandi. Rosenthal Land Advocates is a breath of fresh air in a very stale real estate industry.

You provided a level of service and transparency that allowed our client to give full consideration to your client’s property. You provided the services and information we requested in a very timely and thorough manner. This allowed the college board we represent to perform its due diligence and still be sensitive to the need for a swift deliberation.

However, it is the transparency you provided which demonstrated the integrity of you and your efforts. This developed a genuine trust that was important to myself and the college board. I must say that this is all too rare within your profession.

It will be my great pleasure to recommend your company to the institutions within our market, which need the type of marketing services you provide. I hope you will share this with your team.

All the best,


Michael Franks

Executive Director for Economic Development

David Rosenthal

David earned a B.A. in Political Science from UCLA in 2002, summa cum laude, Phi Beta Kappa and a M.S. in

Real Estate Development from Columbia University in New York, New York in 2007. He grew up working for

his father in the construction industry and later as a banker in Newport Beach. David is a graduate of

Leadership Tomorrow, former President of the Irvine Police Academy Alumni Association and founder and

President of Rosenthal Land Advocates. He is a licensed real estate broker, general contractor and a member

of the Urban Land Institute (ULI). David, his wife, and two children reside in Irvine, CA.

View Bio

David Rosenthal  

President of

Rosenthal Land Advocates